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SPECS AND DEADLINES
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AD SPECIFIC GUIDELINES
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Billboard
250x 250
HTML and Flash enabled |
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Leaderboard
728 x 90
HTML and Flash enabled
Pointroll Fatboy enabled |
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Project Billboard
250 x 250
No rich media or animation (if third-party hosted,
must be standard tags), white background color
suggested |
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File size not to exceed 20k. |
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Max animation 3 loops totaling 15 seconds (for
all three loops); no continuous animation. |
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Redirect URL may not exceed 200 characters. |
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All creative must include border; no transparent
background. |
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All redirect URLs must be live when submitted. |
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File size not to exceed 30k |
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HTML creative banners must have a color palette
of 256 (or fewer) adaptive colors with flat colors
chosen from Web-safe colors. May not emulate MapQuest
branding (background colors, navigation, etc.) |
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File names can be any number and type of characters
as long as they constitute a valid Windows file
name. (No commas (,) or exclamation points (!)
Filenames should be followed by .htm or .gif extension
(8.3 format) |
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Target URL may not exceed 200 characters. |
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No Cascading Style Sheets (CSS). |
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Maximum animation of 15 seconds with no more
than 3 loops (3 loops, 15 seconds total for all
3 loops). |
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Designer must test creatives across all major
browsers and versions prior to submission. At
minimum, Netscape versions 4.0 and higher and
Internet Explorer versions 5.0 and higher must
be tested. |
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No "mailto" tags. |
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All images must be hosted by MapQuest (locally
referenced within the ad). |
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Destination URLs must be included and must be
live when submitted to MapQuest. |
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Ads must be live and fully functioning at time
of submission. |
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No JavaScript except for onChange events (No
<SCRIPT> tags). |
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No nested TABLEs. |
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Reference images locally and submit image fragments
along with the HTML code. |
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Do not include <HTML>, <META>, <HEAD>,
<TITLE> or <BODY> tags. |
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No flash fragments. |
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The only acceptable FORM method is GET. Method=POST
is not allowed. |
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Image maps must be client-side. |
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Forms must have a unique name. |
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The arrangement of form and table tags should
be as follows: <FORM><TABLE> </TABLE></FORM>. |
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Maximum of 30 characters for alt text, including
spaces. |
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File size not to exceed 30k. |
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Must use Flash MX, Flash 5 or Flash 4 (Flash
6 is not accepted). |
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Flash ads will not loop due to ad server settings,
so the final frame on the main timeline should
contain content (i.e. do not fade out over timeline). |
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Do not rely on setting the background color
in the movie properties. |
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Please create a bottom layer of the color desired
for the background. |
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Animation is allowed during a mouse-over or
rollover; however, animation must stop as soon
as the user rolls off of the ad. Audio, Video
or Expanding on rollover is not allowed. |
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Include the ad size in the file name (ex: 160x600.swf). |
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A backup GIF must be supplied. |
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AOLTW ad server sets the Flash Loop to false.
Because of this, the last frame of the ad must
contain content (i.e., do not fade out at the
end of the timeline). |
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Use the default 15 to maximum 18 frames per
second as a guideline. |
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Subsequent SWF downloads hosted by AOLTW are
not supported. |
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Submit the SWF version of the ads in a ZIP or
SIT file. (No MIM files or pick-up sites). |
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Must be user initiated (MapQuest.com only accepts
the PointRoll FatBoy product). |
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File size not to exceed 30k. |
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Max expansion 728x720. |
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Maximum animation of 15 seconds with no more
than 3 loops (3 loops, 15 seconds total for all
3 loops). |
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Ads may not employ persistent rapid/"strobing"
animation of any graphic, copy, or background
element(s). |
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Method of expansion and unexpansion must be
the same. (i.e. mouse-over). |
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MapQuest.com reserves the right to reject any
insertion, graphic, text description, or URL. |
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Generally, faux-functionality-or misleading
users into clicking on an ad-is not permitted.
Creative that contains graphic representations
of "system" elements, typically encountered in
a PC/Mac environment will not be accepted. True
functionality ads should avoid use of MapQuest.com
color schemes. The ads must include text such
as "advertisement" (in the upper bar or top left-hand
side of the banner) or "For more information,
click here!" (With a cursor embedded into the
image to encourage users to click there) and the
advertiser's name (e.g. "from ABC company"). |
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Banners should be encased in a border and distinct
from the content. If borderless, a banner must
contain the advertiser's name to signify that
it is an ad creative banner, not content. Ads
may not have transparent backgrounds and may never
blend into the screen content. |
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MapQuest branding, logos, or proprietary image
cannot be used within an ad banner. |
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Must use an AOL-approved server including: AvenueA/Atlas
DMT; Bluestreak; DoubleClick; MediaPlex; Pointdexter;
X10. |
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Third party ad servers must be in compliance
with AOL's specified policy, guidelines and requirements. |
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All art and redirect tags that call the third
party ad server must be quality assured and pre-approved
by AOL prior to the campaign start date. |
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Any ad element that does not meet the specs
will be returned for revision, which may result
in a delay in the flight. |
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Advertiser must adhere to AOL's privacy policy. |
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Campaigns held to a maximum animation time of
6 seconds and 3 loops. |
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All standard media (GIF, JPEG, and text) assets
must be received three days prior to the ad
start date. |
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All rich media (refers to HTML and to Flash,
Java applets, streaming video and interactivity)
assets must be received five days prior to
the ad start date. |
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NOTE: If creative does not pass Quality Assurance,
it will be sent back to the client for revision
and could significantly increase the turn-around
time. Please ensure clients strictly follow the
AOL ad specs accordingly. |
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MapQuest will test all creative prior to ad
start date. Client may review creative 48 hours
prior to ad start date. |
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